Instagram 近日在三藩市的發佈會上宣佈,他們的用戶已達 10 億,同時向大家介紹新的應用程式「IGTV」,強調直式影片、片長可達一小時等賣點,現已於 iOS與 Android 系統上架。

IGTV 的第一個特點,是全屏直向的格式。不論是電視電影、YouTube 還是 Facebook,觀眾多年來已習慣觀看橫向的影片,但自從 IG Story 成為潮流之後,網民也愈來愈多拍攝直式影片,IGTV 就是順應這熱潮而來。

其次,IGTV 的影片不限於最長一分鐘,一般用戶可上載 15 秒至 10 分鐘的影片,而已認証的知名帳號則可用電腦上載最長一小時的影片。

第三,IGTV 就像電視機那樣,只要打開應用程式,畫面就會自動不斷播放「熱門」、「追蹤中」、「為您精選」的影片,用戶無需輸入關鍵字去搜索影片。

此外,IGTV 暫時沒有插入廣告,但行政總裁 Kevin Systrom 表示,日後或會為了增加利潤而開放廣告服務。


From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

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除了下載 IGTV 應用程式外,現有的 Instagram 用戶也能在 IG 頁面上找到 IGTV 的標誌,進入另一個頁面觀看影片。

IG Story 的潮流,似乎在影片格式方面打開了新一頁,這對你的影片創作有帶來影響嗎?此外,IG Story 上的影片一向都予人隨意、即興的感覺,但現在發展了一個進化版的平台,不知道會否出現一些像 YouTube 或 Vimeo 上那類精心拍攝的影片呢?

如想了解更多,可瀏覽 Instagram 官網