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這是來自創意團隊 Glimpse 的首個項目「C.A.T.S.」(Citizens Advertising Takeover Service),內容就是將倫敦地鐵克拉珀姆公園站內的 68 個廣告位,全部買下來換成貓咪照片……聽起來有點瘋狂,但是在 Kickstarter 上成功集資了 23,000 英鎊,而早前就正式於地鐵內展示 2 個星期,每天人們上班下班,就會在站內被貓貓充斥了,是一種另類的幸福感覺!?

這個團隊本身就希望為社會的公眾領域,帶來新鮮與美好的感覺,不單讓我們在消費商業廣告的淹沒下,得以紓緩一口氣,而且項目更與 Battersea Dogs & Cats home Cats Protection 愛護動物組織合作,不少照片本身就是待領養的貓咪,影像的曝光或會增加牠們獲領養的機會。

大家可看以下 BBC 的報導影片︰

還有部份影像︰

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The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

不少人預計,下一個項目,相信就是狗狗吧?

C.A.T.S. via PetaPixel